1001 Business values of social media marketing Services package for real estate agents

It would be a long-lasting game for real estate photography companies to stay ahead of their competitors. With the technological advancement supporting digital networks, the taste of real estate agents and buyers has never stopped changing. Keeping a rigid product line would skill your competitive advantage. The fact that customers love variety. It means adding new attractive products to your catalog would be a priority in scaling your photography business.  

The question is: what product should feed your offerings?  The answer is a social media marketing services package.   

Since real estate photography companies target serving agents' demands, let’s figure out their pain points first. Esoft had done a small survey of what agents are actually concerned about in 2023 when the market trends were influenced by uncertainties and the risk of business downturns. We found that real estate agents currently pay attention to doing their business on social media or social networks.  

Agents need social packages, including creative visuals and content that help them catch the spotlight in social networks. It’s not only an idea, let us show the business values behind social media marketing services packages you could put in your catalog.   

1. The All-in-One Social Media Marketing Services Packages  

A new social media suite can be a good fit candidate, which can serve the agent’s demand while leveraging internal resources at the same time. First, let’s talk about what exactly social media packages or the set of social media photography you can provide.  

A social media marketing services package for real estate agents is essentially a suite of social media photography services wrapped up into one. As a result, real estate photography companies could pick existing products to form a new package that provides visual content and real estate video to social media users.  

This package is directely toward agents, helping them build a network, agent branding, and promote their business in social media space. The range of included products would step up the trend and create social-friendly content. Based on those criteria, Esoft proposes a typical social media marketing package, including:   

• Vertical reels and slideshows: With platforms like Instagram, Snapchat, and TikTok dominating the online landscape, vertical videos have emerged as a preferred format for reaching potential home buyers and renters. Real estate agents demand vertical reels to showcase their listings and agents' professional branding through short videos.  

• Vertical dusk photo and timelapses video: Social media photography follows the vertical shooting technique, which helps agents share mobile-friendly photos on social media.  

Otherwise, solely combining a set of products into one is never a complete package. With the social media suite, Esoft offers sell-out materials, helping professional real estate photography save marketing effort. In other words, we prepare a full kit of marketing materials together with the production services.  

• Social friendly-photo shooting guideline  

• Vertical video shooting guideline  

• Guideline on Virtual Dusk and Virtual timelapse in vertical format  

The concept behind Esoft social media suite came from the pain of real estate photography companies. We’re a production company, but our clients, photography companies, are feeding real estate agents' needs. It inspired our product development team to find the right solution to help our clients capture more engagement from their end customers.   

The included value-added stuff alongside the social media marketing services package is made for companies to educate their end clients, telling why and how agents need social media suites.   

We target to deliver value to real estate agents through our clients. Esoft is investing in assisting real estate photography companies in raising the bar to approach end-customer demands. We create value then our clients will deliver those to the market.   

2. The Business Value of Esoft’s Social Media Marketing Services Package 

Offering social media photography to real estate agents is nothing new, but coming up with extra value add-ons within social media marketing packages is. Instead of benefits for real estate agents, let’s find out how valuable it is for your photography business.   

The best way to position yourself is to be on a retainer for a client so you can shoot when the client has an immediate need (sometimes in real time). This goes for about $10,000 a month for social media use only. 

• The product portfolio development  

Obviously, developing a brand-new product takes time, and you still need to keep an eye on existing product life cycles. That’s why leveraging existing resources will be a key to opening the new horizon. However, the root of business comes from customers. Professional real estate photography businesses need to balance internal capacity and market demand.   

Instead of trying to reinvent all new products, nailing your available services is a starting point in creating a new package. By listing a set of services covered with valuable direction, you can make up your product line with a new custom package.   

Let’s imagine agents using your real estate photography services separately. They might be distracted by how many objectives come into their mind. With social packages, agents could easily streamline stuff they need to run social media with a click. Moreover, agents will have a chance to try some photography services, things they do not realize they need. Otherwise, you can promote awareness of some included products inside the social media suite.  

One new product needs to serve unique demand and target customers. The social media marketing services package meets those requirements to stand alone beside other products without coercion. It’s not created for the purpose of extending the product list only. Social packages toward practical values and save product development investment simultaneously.   

• Educating marketing materials  

Social media for real estate agents is the trending game currently. The hunger for agents' branding is commissioning photography and videography to help them build a strong presence on various sites. Social media sites aren’t an exception. Agents might want to streamline the visual parts of content integrated for several social media sites. They also need to tailor the content suite for each network algorithm to engage effectively.   

As a creative marketing solution, you might gain expertise in the social usage of visual stuff. Together with data about the market, you can show agents what they need to do and what you can help them obtain for blasting social media efforts.   

With the social media suite, we aren’t providing you with the services but also marketing materials to help you educate your audience.   

Not only agents but even professional photographers might also need to be educated. Shooting social-friendly pics requires photographers to expose certain social media algorithms. For example, for shooting property in vertical format, you better put the property right in the middle of the frame and leave enough space to crop the composition into 16:9.   

Collecting from experts’ expertise and experience, we provide a full pack of white-label shooting guidelines for socially friendly photos and videos, which are ready to use.  

3. Final Thought on Social Media Marketing Services Package   

At the end of the day, social media is where real estate agents compete hardest, and where your business has the biggest opportunity to lead.  Esoft offers a full-packed social media suite developed to help real estate photography companies capture the current market demand. It’s more like a value-driven package instead of a pure photography set.  

If you’re ready to move beyond single-order shots and build long-term clients on retainers, let’s make it happen together. We’ve already built the kit — you just brought it to your market. Let’s chat via sales.vn@esoft.com.