Tech-Driven Innovation for Every Listing
We deliver cutting-edge updates on the technology and products transforming real estate marketing — from AI-powered tools to breakthrough workflows.
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Innovation In Action
We don’t just talk about innovation — we build it, launch it, and make it work for real business needs.
Every quarter, we roll out new solutions and share updates that help our clients stay competitive and future-ready.
CloudScanner 2.0
The latest version of CloudScanner redefines property scanning with a complete, mobile-first, all-in-one solution — delivering faster workflows, lower operational costs, and simplified production from start to finish.
Build For Impact
At Esoft, innovation is never just for show — it’s built to drive real-world results.
This quarter, we launched CloudScanner 2.0, our complete mobile-first floorplan ecosystem. With this release, we’re not only introducing cutting-edge technology — we’re delivering measurable improvements that reshape how our clients work.
x faster
Output Turnaround Time
% reduction
in training time
% faster
on-site scanning time
"Since switching to CloudScanner, we've been able to maintain high-quality floorplan production at a lower cost, which has supported the expansion of our business. The ease of use, fast turnaround, and consistent quality of the final floorplans are what truly stand out."
- One of our clients in the UK
Trust Through Transparency
Behind every innovation is rigorous testing, real-user feedback, and a commitment to reliability.
Our Development Process
AI is the backbone of our image enhancement process.
Providing a fast, consistent foundation that our editors further refine to meet strict quality benchmarks. It’s the perfect blend of automation and human touch.
What makes us different? We own the entire process.
From training data captured by our in-house photographers to models developed by our dedicated R&D team, we maintain full control over model development, quality, and relevance. By combining deep tech expertise with real-world input, we ensure every tool we build is not just innovative — but practical, scalable, and purpose-built for our clients.
How We Test And Validate
Lab-Quality Performance
in Production
We follow R&D's guidelines to integrate AI tools seamlessly into production, ensuring lab-level quality in every real-world application.
Extensive Market Testing
Each rollout includes thorough testing across every product and market, ensuring consistent quality and gradual improvements over time.
Expert-Led Evaluation
We use state-of-the-art evaluation methods and conduct qualitative reviews—with photo experts assessing hundreds of images across markets, lighting conditions, and complexity levels.
Gradual Rollout & Live Monitoring
All tools are released through a gradual rollout, with performance tracked closely. Feedback from production helps guide future updates.
Continuous Improvement
We make minor adjustments as needed and aim to release 1–2 major updates per year, much like how top consumer tech brands manage product evolution.
Our Approach to Ethical AI
AI-Powered, Human-Guided
AI is the foundation of our workflows — powering speed, consistency, and smarter results across all product verticals. But we never let it work alone. Every step includes human oversight, from training and testing to final delivery, ensuring our tools remain creative, consistent, and high-quality. This balance of automation and human oversight is what sets Esoft apart.
Transparent and Built on Trust
We’re committed to transparency in how our AI works, how decisions are made, and how quality is maintained. With nearly 20 years of industry experience, our solutions are backed by rigorous R&D — so no matter how they evolve, they always reflect our promise of value, reliability, and relevance.
The Future with You
At Esoft, we’re building the next generation of real estate marketing tools with you. Your daily challenges, ideas, and feedback directly shape what we create next. Here’s how you can be part of it
Suggest a feature that would simplify your workflow or unlock new possibilities
Vote on upcoming releases and help us prioritize what matters most to you
Join the conversation by sharing what’s working and where we can improve
Built on your feedback. Refined through collaboration.
Stay on the Edge of Innovation
Be the first to know what’s coming. Our quarterly Innovation Newsletter keeps you ahead of the curve — with insider updates, expert tips, and stories of how real businesses are winning with smarter tools.
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