Real Estate Video Editing Tips - Top Dos & Don’ts

Years ago, agencies that wanted to advertise a piece of real estate had relatively few options. Local newspapers, radio, and outdoor display signs were essentially the only possible real estate marketing techniques.

These days, however, with the introduction of technology such as the internet, smartphones, and substantially better camera equipment, the sky's the limit regarding real estate marketing. Instead of a small, blurry image in a newspaper with some accompanying copy, you can upload a series of high-resolution property photos to various high-traffic websites and curate compelling copy that brings more potential buyers through the door. You can even create drone videography or 3D visualization if the property warrants it!

And let’s not forget one of the most effective techniques for selling a property right now: real estate reels and videos. They’re a proven method of garnering an exponential amount more interest in any property – provided they’re done right. If you’re considering undertaking your real estate videos, here are our top dos and don’ts or real estate video editing tips to help you on your way.

Don'ts

1. Include every room in the video

When editing or composing a video for a property, less is often more. While you certainly want to show all of the stand-out features of the home, it’s important that you don’t show everything all at once. You should be aiming to offer prospective buyers a good glimpse into how their life would be if they bought; providing just the right amount of visuals to let their imaginations (and emotions) take over. If you do it well, they’ll soon be in contact to arrange an inspection!

Real estate video editing tip #1: Only include the best-selling rooms

2. Apply many movement effects

When editing a video, it is essential to be aware of the different effects that can be applied to the footage. One category of effects is movement effects, which can include panning, tracking, and zooming. While these effects can create dramatic or impressive shots, real estate video editors must use them sparingly. Applying too many movement effects can make the video feel chaotic or confusing and could cause viewers to lose interest. For example, most property videos do not require more than two-speed ramps. Three might turn the viewers confused. So, when editing real estate videos, be mindful of how you coordinate the effects and how often they are used.

Real estate video editing tip #2: Avoid overuse of movement effects

3. Wait to drop the highlights

Experts at Esoft recommend showing the property's Unique Selling Points (USPs) in the first half of the video to capture the viewers’ full attention. Some USPs include dedicated rooms or spaces that spark the house's personality. When editing, make sure the sequence of footage is well-planned. Trim the video down to the essential parts, which helps to make it more concise. Be selective about the various footage you add so you don't keep viewers waiting to see the highlights. 

Dos  

1. Add motion effects and texts

With modern video editing software, it's easy to add special effects and text to your footage to make it more engaging. Effects such as jump speeding and speed ramping can help to transition between scenes or make a particular scene more visually interesting. You can also add text to your videos, which can title scenes or provide more information about the video.

Motion effects and texts make real estate videos look even more appealing

2. Add music

Adding music to your real estate videos can help to set the tone and create a more engaging experience for viewers without even one word spoken, which is why it is an essential piece of the puzzle when it comes to editing real estate videos.

While editing the real estate video, selecting tracks that complement the footage and add to the overall message you're trying to communicate is important. Is the video meant to be serious and formal, or is it meant to be more lighthearted and fun? Do also consider the property itself. Is it an elegant historic home, or is it a cozy cottage in the woods? The music should reflect the personality of the property. Generally, uplifting and positive songs work well in real estate videos as they create a sense of energy and excitement.

3. Work with a real estate video editing company

Filming and editing your video for properties can be incredibly time-consuming. On top of that, the equipment necessary to ensure the best possible outcome quality-wise is costly.

Save yourself time and money by speaking with Esoft, a professional real estate video editing company. We provide first-class real estate photo editing and video editing services that cater to all types of properties and budgets. So whether you’re marketing an opulent house or a starter home, we’ve got the skills and experience to achieve the best results. Get in touch with us today to find out what we can do for you.