Activate your content through our industry-specific digital marketing solution Shine
With our digital marketing platform Shine, you can increase the impact of your online ads in an easy and fully automated manner. We monitor, optimize, and report performance to you on an ongoing basis. If you are extra nerdy, you can of course follow minute by minute in your own dashboard. It does not get any easier than that.
Shall we make your digital marketing shine?
With just a few clicks, Shine helps you target the local buyers who find the specific home most attractive, and hit them on the online platforms where they move the most. This applies to both global and local platforms, as well as the most used social media, including Facebook and Instagram.
Few clicks and you’re up running
Therefore, you can safely let our award-winning marketing tool and digital marketing specialists do the work for you. All you have to do is choose the budget, period, and media for the marketing. Then, you can continue with what you are best at and leave the rest to us. Shine pulls your content and text into the platform through an API and creates and places the ads for you.
Online dashboard shows live results
Of course, you have the opportunity to follow your performance in our online campaign dashboard so that you can tell your customers what the activity at their particular home looks like.

Artificial intelligence is the key
The technology behind Shine is based on artificial intelligence and is 100% automated. Therefore, it is very easy to use. The platform automatically pulls content from your property presentations into the system and creates and places the ads for you. Of course, you have access to your data, and you do not have to worry about the security of your brand. Your ads are only placed on recognized and approved Danish websites and social media.

The advanced algorithm does the job
It is an easy and precise way to run your online advertising across multiple media platforms, and an advanced algorithm makes sure to put together the perfect marketing mix for you. That way, you get the best performance and conversion rate, whether it is a home, an open house event, or general business marketing.
In this way, we ensure that you make the most of your marketing budget, as we hit the right target groups and simultaneously buy advertising space at the best prices on the market.
Shine wins third place e-commerce award in 2018
It’s okay to pat yourself on the back when you’ve done well. Therefore, we would like to brag a little about Shine. Esoft won a well-deserved third place in “Best e-commerce case – web agency and other suppliers” in 2018 together with the Danish real estate agency danbolig among 847 nominated agencies and companies.
A result that we are very proud of and which reflects our ability to see opportunities, collaborate and create value for real estate agents. danbolig is our first customer at Shine and has shown great results as well as an impressive managerial focus.